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WATCH: Marketing and Communication tips for COVID19 and beyond

WATCH: Marketing and Communication tips for COVID19 and beyond

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"It's a great time to try new things." It's one of the tips I shared in this morning's 20 minute webinar hosted by Troy Forrest from the Strategy Road Swarm and sponsored by Chatham Capital Exchange. As I've never been on that side of a webinar before, I certainly took my own advice today. If you've been wondering how to approach marketing in these uncertain times, you're not alone. Personally, it's been interesting working through this with my clients so the opportunity to share my thoughts further seemed like a good thing to do. Watch the video or keep scrolling to read the key take-outs, and answers to viewer questions. You can also download my 8 tips for writing crafty copy for your business. Watch the video Download 8 crafty…
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COVID-19: how to prep your business position and survive isolation at home

COVID-19: how to prep your business position and survive isolation at home

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There's no question we need to think about how we do business as the COVID-19 pandemic unfolds. Having learned a thing or two about running a business while laid up with a broken ankle last year, here are my tips to communicating the measures you are taking to provide continuity of service, and surviving if you find yourself in a self-imposed or forced exile. Get on the front foot - publish a business position statement Unlike an ankle break, we know COVID-19 could disrupt business in some way at any time. If you haven't already, now is the time to work out how you're going to do business for the next few months and what measures you might put in place. Will you still have face to face meetings? Are…
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About more than just me.

About more than just me.

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I grew up in a safe home and life has been overwhelmingly kind to me thus far. But this isn't everyone's story. It isn't every woman's story. It isn't Renee's story. Last night, I was warmly welcomed by the people at the Women’s Legal Service of South Australia as its newest Board Member. Since being approached to consider a position on the Board, I’ve come to quickly admire the unwavering dedication of the staff and volunteers and the wide-reaching impact of their important work. For example, in South Australia last year through just one of its four programs, the Women’s Legal Service: provided 2,428 women with legal assistance for issues including domestic violence, separation, and access to children or property62.5% of these women were living below the poverty line23% did…
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Why it’s good to start by asking why?

Why it’s good to start by asking why?

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Sometimes we can learn as much from ideas that don't resonate with us, as from those that do.  Today I heard an interesting one. That there's a type of question you should NEVER ask as a leader: those starting with 'why'. Why? Because it may lead to either a positive or a negative answer. And to operate above the line, you need to ask questions that lead you down a positive path. Perhaps something was lost in translation. Maybe the example given didn't work for me. Maybe I was the only person in the room to hear it the way I did. But I walked away with the clear message that asking 'why' is dangerous. I might hear something that could derail my plans, my confidence, my success. Put simply,…
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3 marketing strategy lessons we can learn from SA Tourism’s polarising advertising campaign

3 marketing strategy lessons we can learn from SA Tourism’s polarising advertising campaign

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If you live in Australia, you might have seen and have an opinion on 'Don't Feel Sorry for Old Mate', part of SA Tourism's marketing strategy to entice people to cross the border to visit. As a marketer and crow-eater (South Australian, no idea why), I've stayed silent until now. Partly this is because there were so many passionate opinions flying about at the time and I didn't think the world needed another one. But it's also because when we pause, step back and observe, we gain more objective perspectives that can hold practical value for us in our own decision-making. We don't yet know how effective the new SA Tourism advertising campaign will be. And while I have an opinion which you can read further on, I'm not here…
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Instagram is where it’s at… and other wild statements that could derail your business.

Instagram is where it’s at… and other wild statements that could derail your business.

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The first thing I love most about marketing is its ever-changing nature. The second is that the fundamentals hold true regardless of whatever is being labelled 'the next big thing' in marketing. Recently, I was asked to review the marketing plan of a retail chain in my home-town of Adelaide. It took just a few-hours but was a welcome opportunity to flex my strategic marketing muscles as well as those built over many years as an ISO Quality Assurance Internal Auditor. Not every business has the capacity to commission someone like me to develop a marketing plan for them from start to finish. But for a few hundred dollars, you can steer your business a little straighter by asking a marketer to take an objective look at your existing plan…
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Six marketing tips to help you sell your business

Six marketing tips to help you sell your business

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Getting our financial ducks in a row is something we automatically think of when preparing a business for sale - but what about your marketing? A strong brand and marketing approach can contribute to the value of your business. In 2017, Sustainability Accounting Standards Board Foundation analyst David Post told Forbes that the contribution of intangible assets such as brand in the value of some listed companies can be as high as 80%. In a time where technology makes it easier for others to imitate our products, intangible assets such leadership capability, organisational culture, customer service approach and brand strength deserve a greater share of our attention. These are our top tips - and added bonus tip - on how to sharpen your marketing credentials before you put your business…
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Tips from a Marketer: Selling your home without an agent

Tips from a Marketer: Selling your home without an agent

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The internet of things makes it easy for buyers and sellers to deal direct. So when I sold my house in mid-2018, I skipped the agent. If you're considering selling your property without an agent, this post is for you. It's often said that buying or selling a house is one of the biggest financial transactions many people ever make. It's certainly true for me so far. When I put my house on the market in June 2018, I'd only ever bought one house and I'd never sold one. Given my obvious lack of property experience, conventional wisdom would point me in the direction of a real estate agent. But when the time came to choose one, I decided to look at the option of selling myself too. I've never been…
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ProfitPlus thinking and social enterprise a new frontier in competitive advantage

ProfitPlus thinking and social enterprise a new frontier in competitive advantage

Blog, Uncategorized
Our digital age makes products and services transparent and replicable like never before. So when I think about opportunities to create meaningful competitive advantage, ProfitPLUS thinking and social enterprise come quickly to mind. Increasingly, every part of our brand needs to pass muster. A study cited by certification group BCorp reveals that 3 in 4 millennials care as much about the company as the product they make. It’s true when they shop and there's evidence that it also matters when deciding who they want to work for. Millennials and Gen Ys are credited for the rise of social enterprise in Australia. There are thought to be about 20,000 social enterprises today, largely concentrated in urban areas and retail environments. But a social enterprise tackling the rural and urban divide is George the…
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No, you can’t add me to your email marketing list

No, you can’t add me to your email marketing list

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Adding me to your email marketing list because we swapped business cards is a no-no, even if you're below the Spam Act threshold. There's no doubt a good email marketing list is a valuable tool in marketing today. Campaign Monitor spruiks an ROI for email marketing of $44 for every $1 spent. Impressive stuff. Each morning my inbox is overflowing with the ghosts of clicks and purchases past. Emails from hopeful companies attempting to lure me into a fresh transaction through flash sales, free shipping, pre-sale tickets and even the odd survey. Email marketing works. I know this from developing campaigns for my own clients. But there’s a certain type of email that lurks in my inbox that I think are counter-productive. And it comes from what I see as a worrying…
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