ProfitPlus thinking and social enterprise a new frontier in competitive advantage

ProfitPlus thinking and social enterprise a new frontier in competitive advantage

Blog, Uncategorized
Our digital age makes products and services transparent and replicable like never before. So when I think about opportunities to create meaningful competitive advantage, ProfitPLUS thinking and social enterprise come quickly to mind. Increasingly, every part of our brand needs to pass muster. A study cited by certification group BCorp reveals that 3 in 4 millennials care as much about the company as the product they make. It’s true when they shop and there's evidence that it also matters when deciding who they want to work for. Millennials and Gen Ys are credited for the rise of social enterprise in Australia. There are thought to be about 20,000 social enterprises today, largely concentrated in urban areas and retail environments. But a social enterprise tackling the rural and urban divide is George the…
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Triumphs and trailblazers – an International Women’s Day Tribute

Triumphs and trailblazers – an International Women’s Day Tribute

Uncategorized
Women represent around half of the world’s population. However denial of education and opportunity have meant the achievements of women are under-represented in the annals of history. Bold campaigners gained the right for every female Australian citizen to vote and stand for parliament by 1965 (white women had this right in 1923). Yet hardly a week goes by when we don’t hear about glass ceilings and cliffs, and the gender pay gap. The average Australian woman has to work an extra 66 days a year to earn the same pay as the average man, according to the Australian Human Rights Commission. That’s equivalent to 13 weeks a year for a woman working a 9 to 5 week. Unfortunately, attitudes in some quarters only reinforce the status-quo. “As a man, he…
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