ProfitPlus thinking and social enterprise a new frontier in competitive advantage

ProfitPlus thinking and social enterprise a new frontier in competitive advantage

Blog, Uncategorized
Our digital age makes products and services transparent and replicable like never before. So when I think about opportunities to create meaningful competitive advantage, ProfitPLUS thinking and social enterprise come quickly to mind. Increasingly, every part of our brand needs to pass muster. A study cited by certification group BCorp reveals that 3 in 4 millennials care as much about the company as the product they make. It’s true when they shop and there's evidence that it also matters when deciding who they want to work for. Millennials and Gen Ys are credited for the rise of social enterprise in Australia. There are thought to be about 20,000 social enterprises today, largely concentrated in urban areas and retail environments. But a social enterprise tackling the rural and urban divide is George the…
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