Writing compelling copy

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Are you guilty of copywriting crimes?

If you’re reading this, then I’ve just proven the worth of a catchy headline.

If your blog post titles and marketing email subject lines can be described as ‘meh’ at best, then the time you’ve lovingly spent crafting the contents is wasted. No-one will get that far.

In our digital age, we are bombarded by advertising. Media advertising, letters in the mail, emails, billboards, SMS… we can’t even wallow in frustration behind a bus without being stared at by a faded poster promoting one thing or another. Not to mention, when we visit a website we secretly trigger weeks of cyber-stalking by the brand through re-marketing (a very effective marketing tactic as it happens, and one I can help you with).

We are so good at filtering that organisations have split seconds to capture our attention before they become little more than white noise as our minds wander and we flip the channel or tap on the little ‘x’ in the corner of our mobile device.

I can write engaging content to enhance your organisation’s effectiveness. This including writing and editing stories for your newsletter and website, social media posts, copy for marketing materials, advertising copy and key messages for marketing campaigns. I can distinguish ‘their’ from ‘they’re’ and ‘there’, and can make sure you put your best foot forward.

If your content is full of jargon you need a degree to follow, riddled with unnecessary punctuation (!!!) and says a lot without saying very much at all, I’d love to chat with you about how I can inject a little more life into your copy.