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Beyond buyer personas: why buying context helps your marketing strategy more than avatars

Buyer personas and customer avatars can be useful, but they can also steer your marketing in the wrong direction when they focus on details that ...

AI in marketing: useful engine, human driver

AI in marketing is more accessible than ever – but it still needs a skilled driver. This post explores how to use AI tools well, ...

What to know before spending money on SEO (so you don’t waste it)

Before you invest in SEO, get clear on whether it’s the right fit for your business. This independent guide cuts through the jargon with strategic ...

Why you should confidently invest in marketing for your business (even if ROI is tricky)

Marketing helps people remember your business – and being remembered is the first step to being chosen. Learn why it's worth investing in, even when ...

How one conversation helped an Adelaide law firm confidently rebrand

What happens when a respected Adelaide law firm wants to modernise without losing its legacy? This rebranding case study shares how See Marketing helped a ...

What to consider before launching a second brand

Thinking of launching a second brand? Look before you leap. Launching a second brand isn’t a decision to make lightly, given the time and money ...

A helpful guide to setting prices for your business

If you are looking for guidance on setting your prices, this post could help.

Top marketing tips for COVID19

“It’s a great time to try new things.” It’s one of the top marketing tips for COVID19 and beyond I shared in this morning’s 20 ...

About more than just me.

I grew up in a safe home and life has been overwhelmingly kind to me thus far. But this isn’t everyone’s story. It isn’t every ...

Good marketing starts with why

Sometimes we can learn as much from ideas that don’t resonate with us, as from those that do. Today I heard an interesting one. That ...

3 marketing strategy lessons we can learn from SA Tourism’s polarising advertising campaign

If you live in Australia, you might have seen and have an opinion on ‘Don’t Feel Sorry for Old Mate’, part of SA Tourism’s marketing ...

Instagram is where it’s at… and other wild statements that could derail your business.

The first thing I love most about marketing is its ever-changing nature. The second is that the fundamentals hold true regardless of whatever is being ...

"Tania is smart, quick and transparent in her methods. I’d recommend her for strategic marketing and comms, and helping you cut through complexity to yield great results!”

Rebecca Short

Then Manager, Climate Change Services Australia

Meet our Founder

Tania Cavaiuolo is a Certified Practising Marketer and experienced communications practitioner with more than 15 years of experience across the for-profit, for-purpose and government sectors.

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