FAQs

Frequently Asked Questions

Questions are always smart.

We’ve put together the answers to the most common questions we’re asked. If there is something else you’d like to know, contact Tania.

See Marketing & Communications specialises in marketing strategy, brand development and repositioning, key message development, content pillar development, customer focus group research,  and helping businesses set up or enhance their in-house marketing functions.

Our services are tailored to meet the unique needs of each client in line with their business objectives and market conditions.

Yes. You can book a See.Clearer session to get expert advice or guidance on an issue, opportunity or idea.

Where it makes sense, yes. Our sweet spot is delivering projects designed to move you from ‘here’ to ‘there (eg, developing a marketing plan, brand repositioning, customer feedback to support product development). We also offer long-term services, such as monthly at-call retainers, and tactical email and social media marketing services. 

Absolutely! We can help you redefine your brand identity, develop new messaging, and create a cohesive brand strategy that resonates with your target audience. It is about more than aesthetics, it is about ensuring the space you hold in the minds of your target audience leverages your strengths and is distinctive from others who your target audience considers to be other options to have their need or desire met.

Tania Cavaiuolo, our lead consultant, holds a Graduate Diploma in Marketing from UniSA. She is a Certified Practising Marketer and Fellow of the Australian Marketing Institute.

Her two decades of marketing  specialisation includes senior roles in a large accounting and consulting firm and as the national head of marketing at one of Australia's most well-known charities. Since founding See Marketing & Communications in 2016, she has provided marketing consulting services to hundreds of business owners and organisational leaders.

Tania is dedicated to her profession and is a mentor with the UniSA Business School and Australian Marketing Institute.

We help businesses grow by asking important questions and providing expert, external perspectives and direction. Our impact is greatest when our clients share broader business insights so we can give them integrated advice and help them prioritise their efforts to grow sustainably within their resources.

We've worked across many industries, including professional services, agriculture, insurance, healthcare, community services, and more. While industry is important, the key determinant of our advice is the business itself, as no two businesses, even those in the same industry, are the same.

Unlike marketing consultants and agencies who try to fit a client into their structured process, we start with a blank canvas. By designing the service around you, we uncover what is relevant, useful and practical to move you from where you are now to where you want to be.

We also won’t ever try to sell you a service we don’t think will help you, even if it’s the service you think you need. 

We use a combination of qualitative and quantitative metrics. These may include website traffic, lead generation, conversion rates, customer feedback, and brand pulse surveys. We include measurements in every tactical plan we write and keep it simple so that it is manageable for businesses to measure their progress.

That's OK. Many people are unsure about where to start when they want to improve their marketing. Tania is great at helping business owners and leaders pinpoint and prioritise their marketing efforts.  

We have a few fixed-fee services however most projects will be tailored and priced based on the scope we agree.

Our first conversation is free of charge. If we both decide it moving forward makes sense, we will prepare a detailed proposal for you to consider.

See.Clearer

Clearer thinking in 90 minutes. Our signature service is an affordable way to have an expert sounding board or get practical advice about your next move.

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Services

We tailor our services for each project. We work with commercial businesses,  for purpose organisations (a soft-spot) and the occasional government agency.

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