It's not what you look at that matters. It's what you see.
Success boils down to this – play to your strengths and be known for creating great value for others relative to your competition.
See Marketing & Communications was founded in 2016 by Certified Practicing Marketer and experienced communications practitioner Tania Cavaiuolo.
And we’ve been tailoring services our clients rave about ever since.
If you can’t see your next move, have reached your technical limit or are simply stuck in a rut with your marketing or communications, talk to us about how we can be at your service.
Meet our Founder
Tania Cavaiuolo
B.Mus, GradDipMktg, FAMI, CPM
Influencing people to think and act.
From her early years in professional services marketing to running her business today, Tania has built her career on getting people to engage.
As Head of Marketing & Communications at the Leukaemia Foundation of Australia for 8 years, Tania led national teams, spearheaded the most successful World’s Greatest Shave national marketing and communications campaign in its history and earned the charity 3 consecutive Top 10 rankings in the PwC Transparency Awards.
Since establishing See Marketing & Communications in 2016, Tania has advanced the interests of organisations including Royal Rehab NSW, DV Connect Qld, BDO, Carbon Neutral Adelaide, COTA Insurance, Open State Festival, YourSAy, Animal Welfare League, Cancer Council SA, Tuckfields Conveyancing, MND SA, University of Adelaide, Carnlana Centre for Ethical Leadership, Care 24-7 at Calvary Adelaide and Buderim Private Hospitals, Career Development Association Australia, and Bordeaux-based international wine network, Great Wine Capitals.
Tania is an experienced facilitator and marketing adviser who excels in joining the dots and influencing change. She relishes projects where she is involved in establishing a formal marketing strategy and function for organisations yet to have them.
Tania gravitates to work that helps to advance the greater good.
She has served on the judging panels of the National Luminous Awards for excellence in oncology journalism and the Australian Marketing Institute Awards. She nurtures the next generation of leaders as a UniSA Business School and Australian Marketing Insitute Mentor. And as a volunteer Board Member of the Women’s Legal Service SA, she supports the hard-working team who give vulnerable and disadvantaged women access to free and low-cost legal services.
“I’ve learned that you shouldn’t go through life with a catcher’s mitt on both hands; you need to be able to throw some things back.” – Maya Angelou
In her private life, you’ll find Tania cooking up a culinary storm for family and friends, out for a brisk morning walk or singing and composing original songs at her circa 1906 Steck Grand Piano.
Projects
This is a selection of work we’ve done for happy clients.
Care 24-7 Emergency Specialists
Marketing strategy and establishing a formal marketing function
Developing and implementing a plan to increase patients presenting at Adelaide Calvary and Buderim Private Emergency Departments, and setting up a marketing function within the business.
Animal Welfare League
Focus group testing to confirm new brand and creative direction
Gathering and distilling market insights to help them sharpen their visual brand and organisational story in 2020.
COTA Insurance
Strategic services to move them from low awareness and online sales to a thriving business in a highly competitive national market within 12 months.
St Augustine’s School
Refocussing their message, visual brand and website helped them buck the trend and become one SA's few growing Catholic schools.
Climate Change Services Australia
Recruitment campaign across email, LinkedIn and Facebook to fill the room at their inaugural National Climate Change Symposium.
Royal Rehab NSW
Telling a compelling and relatable story of their impact in fundraising brochures, Annual Reports and content for the new website.
Tuckfields Conveyancing
Aiding the business sale by preparing a compelling buyer information document showcasing tangible and intangible assets to capture the heart and mind of the next owner.
Leukaemia Foundation
Digital transformation resulting in 73% growth in unsolicited donations in year one, in-kind advertising and PR growth of $13.8m to $15.4m across three years, and consecutive Top 10 PwC Transparency Awards national rankings.
Open State Festival
Marketing and communications advice and tactical support across email and social media for each of the SA Government's Open State Festivals.
See.Clearer
Clearer thinking in 90 minutes. Our signature service is an affordable way to have an expert sounding board or get practical advice about your next move.
Services
We tailor our services for each project. We work with commercial businesses, for purpose organisations (a soft-spot) and the occasional government agency.