It's not what you look at that matters. It's what you see.
Henry David Thoreau
Successful businesses play to their strengths and create great value for others.
See Marketing & Communications was founded in 2016 by Certified Practising Marketer and experienced communications practitioner Tania Cavaiuolo – a trusted marketing consultant Adelaide businesses turn to for clarity and strategic support.
If you’re unsure of your next move, have reached a technical limit, or feel stuck in a rut with your marketing or communications, we can help.
We’re experienced, practical and understand the science and art of connecting your marketing to your overall business objectives.
Meet our Founder - Marketing Consultant Adelaide
Tania Cavaiuolo
B.Mus, GradDipMktg, FAMI, CPM
Influencing people to think & do.
From her early career in professional services marketing to leading the national marketing of a major charity and running her own business today, Tania has built her career on insight-led strategy and human connection.
She began at BDO SA, where she established the firm’s marketing function and co-created Fast Movers SA, now in its second decade.
As Head of Marketing at the Leukaemia Foundation of Australia, Tania led national teams, digital transformation, and multi-million-dollar campaigns – including the most successful World’s Greatest Shave ($22M raised). Drawing on her Quality Assurance background, she helped position the Foundation in Australia’s Top 10 charities in three consecutive national Transparency Awards.
Tania is an experienced facilitator who regularly uncovers insights through focus groups and one-to-one interviews to inform decisions.
When inspiration strikes, she moves quickly. When a 3am brainwave hit in mid 2023, she evolved it into a fully-launched spin-off training and coaching offering, The Accidental Marketer Australia, in less than a week.
Tania also gravitates to work that advances the greater good.
Tania nurtures the next generation of marketers as a volunteer mentor for the UniSA Business School and the Australian Marketing Institute. She has also served as a volunteer Director of Women’s Legal Service (SA), a committee member for the Australasian Leukaemia & Lymphoma Group, and a judge for national oncology journalism and marketing industry awards.
Approachable and insightful, Tania connects threads quickly, and respectfully influences others to stride more confidently towards their goals. She’s the kind of marketing consultant Adelaide businesses are quick to recommend.
At home, she’s often found gardening, walking in nature, singing original songs at her 1906 grand piano or cooking up a storm for family and friends.
Some Organisations We've Helped
Professional Services
- Strategy Road
- Methuen Consulting
- Healthy Environs
- Tuckfields Conveyancing
- Harrison McMillan
- BDO
Agriculture & Environment
- Biological Services
- Carbon Neutral Adelaide
- Department of Primary Industries and Regions (PIRSA)
- Department of Environment and Water (SA)
Health, Community & Human Services
- MND South Australia
- Care 24-7 Emergency Specialists
- DV Connect
- The Y NSW (YMCA)
- Cancer Council SA
- Animal Welfare League
- Leukaemia Foundation
- Royal Rehab
- Department of Human Services
Education & Research
- University of Adelaide - Wine Business School
- University of South Australia - Future Industries Institute
- Career Development Association of Australia
- Cranlana Centre for Ethical Leadership
- St Augustine's Salisbury, St Patricks Mansfield Park and others
- CSIRO Qld
Wine
- Ambra Spirits
- Great Wine Capitals Global Network
- The Australian Wine Research Insitute
Insurance & Technology
- COTA Insurance
- IPMB
Other Government of South Australia Agencies & Programs
- Open State Festival
- Department of the Premier and Cabinet
- Department for Child Protection
- YourSAy, Better Together, Fund My Neighbourhood
See.Clearer
Clearer thinking in 90 minutes. Our signature service is an affordable way to have an expert sounding board or get practical advice about your next move.
Services
We tailor our services for each project. We work with commercial businesses, for purpose organisations (a soft-spot) and the occasional government agency.